PROMPT: Chrysler has an event for Jeep called "Camp Jeep" that allows customers to not only test drive jeeps in a more rural climate, but also allows jeep owners to come together and share their love for jeep. This is a rebrand for Camp Jeep that more closely follows modern day design tropes and embraces modern day jeep culture.
Below you will find a FULLY INTERACTIVE Camp Jeep app, which debuts the events new look and logo. To accompany the app, you will also find a story board of an animated OLA, alongside merch that follows the grounded, yet fun look of the rebrand.
